Strategic media,
made simple.

We uncover new strategic media opportunities and see them through to success.

OUR SYSTEMATIC APPROACH

We build and execute media campaigns that drive positive advertising ROI.

Briefing

Understanding the client’s business, competitive position, and media landscape.

Research

Defining the buyer journey to intercept the target audience.

Planning & Buying

Building a cohesive plan that leaves no stone unturned.

Testing & Optimization

Maximizing campaign impact through testing and optimization.

OUR STRATEGIC SERVICES

Leveraging over 20 years of media relationships to deliver efficient and quality media services.

Media Research

Comprehensive evaluation of media landscape within each client’s relevant target segment.

Strategy & Planning

Devise media strategies and goals that ladder up to each client’s business / marketing objectives.

Media Execution

Set up, test and roll-out media programs according to plan parameters and optimize regularly to attain client’s success metrics.

WHAT CLIENTS ARE SAYING

“Strategic Media is an absolute force when it comes to developing pipeline driving media plans. They took the time to learn our business inside and out (incredibly helpful given the internal turnover in today’s market), and planned our demand gen program with our KPIs top of mind.”

Senior Growth Marketer Cloud Security

“Strategic Media is a committed-to-the-project, ROI-focussed, on and offline savvy media agency. With 20+ years of experience in media they bring a wealth of knowledge to every project. They have an ability to focus on both media strategy and the details of execution such as testing and targeting while never losing sight of the client objectives.”

Account DirectorAgency Partner

"Strategic Media is able to handle everything from top level strategic thinking, down to the minute details of invoicing. They are always up for a challenge and always has a positive outlook. Melanie is one of the brightest and most organized people I've had the pleasure of working with. She is so knowledgeable in the media space, really cares about her work and clients and never gets rattled (unusual in our business!) Any one would be lucky to work with Strategic Media."

FounderAgency Partner

"I worked with Strategic Media for my media evaluation, negotiation, and buying needs and had an amazing experience. They are extremely knowledgeable when it comes to determining if we would get value from a vendor, as well as with forecasting and pacing. In addition, they are organized, can execute quickly, and overall, a pleasure to work with. Highly recommend them and their media ninja skills!"

Demand Generation ExecutiveWebsite Analytics

"Strategic Media has been a fantastic media partner to work with, both from an awareness and lead gen perspective. Melanie and team took the time to understand the overall objectives, conduct outreach to all relevant industry partners (including those we wish to prioritize) and make extremely thoughtful media recommendations. We touch base often on campaign needs and optimization opportunities, and we get a very comprehensive report on overall campaign performance at the end. Because we worked with them multiple quarters, they were able to make data-driven recommendations to improve QoQ. I would absolutely recommend Strategic Media for your campaign needs!"

Industry Marketing Demand Gen Lead, Healthcare and Life SciencesMajor Cloud / CRM Software Development

Media & Ad Platforms

Long-term relationships with 100’s of media and technology partners.

Geography

Domestic and International media planning and buying.

Industries

Proficient in multiple business segments.

ROI

Proven return on ad spend across multiple industries and business categories.

Small Team, Big Results

We are a team of seasoned professionals, each with 20+ years global experience across media strategy, planning, buying, campaign management, including team building and mentoring.

Melanie Kennedy founded Strategic Media in 2004, after working in both marketing and media industry roles on the agency, client and publisher sides.

Melanie’s passion for media and assisting clients to solve their marketing challenges led her to start her own company. She felt a boutique agency of media experts would provide clients with an experienced, extended marketing resource arm for internal teams and the day to day attention and expertise they are less likely to find at a large agency.

Looking for an experienced, dedicated, strategic media team to bring your media programs forward? If so, let’s talk!

Strategic media,made simple.