Meet the management team.

We are a small team of seasoned professionals dedicated to top-notch client service.

Melanie Kennedy

Founder and Owner of Strategic Media LLC

Melanie has a passion for media, with 30+ years in media across advertising agencies and on the client and publisher side, for both B2B and B2C clients. Melanie has developed a career specializing in Global B2B marketing. Her primary expertise lies in agency management, media strategy/planning/buying and training/consulting services.

Road cycling, movies, books, cooking, family time, and being in nature. 

Strategic and research-based media programs grounded in testing and learning will drive success over time, with a focus on closed loop reporting and client involvement in what’s working to drive success and ROI.

Kathleen McKnight

Partner and VP of Operations

Kathleen has 20+ years of experience in both leadership and support of online marketing and creative services projects across agency and client roles, consistently maintaining high standards for quality and client satisfaction. Kathleen’s expertise lies primarily in digital media with a special focus on campaign orchestration, integration, and optimization. 

Dogs, nature, gardening, music & the arts, drawing/painting, cooking, and spending time with family & friends. 

When developing media strategies, it is equally important to consider how one measures performance across all engagement activities, to encompass all touchpoints in the user journey.

David Rowe

Media Director / Client Partner

David has over 20 years of media planning and buying experience at agencies such as Doremus, DahlinSmithWhite, and Grey working on both consumer and B2B accounts. 

Try to walk 10,000 steps each day and recently took up lawn bowling. 

When selecting a media agency, make sure the senior people will be involved with your account beyond the pitch meetings. 

Amy Roll

Media Director & PPC / Programmatic Platforms Expert

Amy is a media professional with nearly 15 years of agency experience spanning the purchase funnel. Amy has worked with a robust roster of clients from Small Business Tech Startups to Fortune 500 Enterprises. Amy has an integrated background yet indexes on digital and programmatic placement. Amy has a passion for producing strategic opportunities that push business objectives, paired with smart measurement to ensure all activations ladder up to business performance indicators. 

All things outdoors (hiking, biking, skiing, camping), travel, and dogs 

Don’t be scared to push the envelope and step outside your comfort zone. Some of the best, most talked about solutions come from outside the box. 

Maxine Nisse

Media Director / Client Partner

Maxine leverages her many years (30+) of extensive strategic media experience (both in Offline and Digital media) to drive a clients’ marketing KPI. As a media industry veteran, she is known by mentors and colleagues as a bulldog negotiator who creates high quality work. Firm but fair, strategic but detail oriented, clients describe her as dedicated, ambitious and high energy. She thrives in a fast paced work environment while she enjoys acting as the coach but also has the ability to collaborate as a team player to improve operations. 

Spending time with family and friends. Walking, traveling, going to concerts and trying new restaurants. 

Using a data-centric approach, the goal is to continuously exceed marketing objectives and deliver on campaign KPIs. 

Cindy Wilson

Ad Operations Manager

Cindy has over 20+ years of experience leading corporate marketing campaigns in B2B Marketing with experience with large global and start-up companies. She is well versed in the development of fully integrated Marketing Communications strategies, Event/Trade Show coordination, Demand Generation Media and Digital Media. Since Joining Strategic Media, Cindy has provided the ability to manage campaign launch and setup, trafficking for Content Syndication & Display and drive tasks to successful completion. 

Residing in California, Cindy enjoys spending time at the beach, working on crafts and baking. 

Over the years, Cindy has learned that it is important to learn and take advice from those willing to share. 

Mayuresh Pradhan

Operations Account Manager

15+ years of experience in Operations with a demonstrated history of working in the information technology and services industry. Skilled in Business Planning, Analytical Skills, B2B, Demand generation, Account base marketing. Skilled in Market Research | Operations | Transitions | Client Management | Manpower Development | Customer Service | BFSI. Extensive experience in client facing roles such as Account Management, Project Management. Expertise in P&L management | Value addition – Business Analytics | Policies & Procedures | CSAT – External & Internal customers | Vendor Management. Responsible for Lead-gen Operations. 

Road travel is a booster over weekend to work better in the following week. Listen to soothing music and relax. 

Plan the programs considering not just the ROI but also a better customer experience. 

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