Strategic media,
made simple.

We uncover new strategic media opportunities and see them through to success. 

Our Clients

We build and execute media campaigns that drive positive advertising ROI.

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Understanding the client’s business, competitive position, and media landscape.
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Defining the buyer journey to intercept the target audience. 

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Planning & Buying

Building a cohesive plan that leaves no stone unturned. 

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Testing & Optimization

Maximizing campaign impact through testing and optimization. 


Leveraging over 20 years of media relationships to deliver efficient and quality media services.

Comprehensive evaluation of media landscape within each client’s relevant target segment.

Devise media strategies and goals that ladder up to each client’s business / marketing objectives. 

Set up, test and roll-out media programs according to plan parameters and optimize regularly to attain client’s success metrics.

Why Strategic Media?

Media & Ad Platforms

Long-term relationships with 100’s of media and technology partners. 


Domestic and International media planning and buying. 


Proficient in multiple business segments. 


Proven return on ad spend across multiple industries and business categories. 

Small Team, Big Results

We are a team of seasoned professionals, each with 20+ years global experience across media strategy, planning, buying, campaign management, including team building and mentoring.

Melanie Kennedy founded Strategic Media in 2004, after working in both marketing and media industry roles on the agency, client and publisher sides.

Melanie’s passion for media and assisting clients to solve their marketing challenges led her to start her own company. She felt a boutique agency of media experts would provide clients with an experienced, extended marketing resource arm for internal teams and the day to day attention and expertise they are less likely to find at a large agency.

Looking for an experienced, dedicated, strategic media team to bring your media programs forward? If so, let’s talk!

Portrait of Melanie Kennedy

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