Banking
This case study showcases how Strategic Media helped a leading banking client generate awareness among the local Tri-Cities/SF Bay Area region by positioning their bank as an integral part of the community. In addition to promoting their brand, they had the goal of introducing their new bank headquarters right in town – generating hype and traffic for the grand opening, all with a limited media investment.
Overall out of home plus digital campaign optimizations increased the media plan impressions from original 23.2 Million to 49.2 million [+26 million impressions or 112%] and an overall eCPM of $3 – at no increase in budget.
Tri Cities [Fremont, Newark, Union City], California
80% Consumers: Age 35-64, College Graduates, Home Owner/Buyer, 150k+ HHI, Community, civic, and philanthropic involvement
20% Small Business: SMB, <1000 employees, up to $250M ARR
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