Contact Center/ Customer Experience
This case study showcases the application of customized media aligned with publisher editorial to generate content relevancy among strategic targets and drive sales opportunities.
Client was looking to make an impact in the Contact Center/ Customer Experience category. As part of this, they needed to build awareness of their brand among audiences that had not been touched in the past – Marketing, CRM/Sales Operations, and Digital Customer Experience. Client developed a few CX / AI focused assets but this was not enough to drive demand with this audience.
Generated 26% Lead to MQL (Marketing Qualified Lead) rate and 13% MQL to SQL with 63% of SQLs converted to Pipeline Revenue.
Marketing, CRM/Sales Operations, and Digital Customer Experience