Human Resources / People Management Software
This case study showcases Strategic Media’s ability to partner with an HR Software company to develop powerful multi-funnel campaigns to saturate key accounts, moving from awareness to marketing lead in the DemandBase platform. Client was seeking management of global advertising campaigns to saturate a number of account lists to produce multiple campaigns with varying objectives, goals, and KPIs. Initiatives ranged from top accounts, working to generate awareness against key buyer personas, to deal accelerator campaigns to increase deal velocity to existing leads and known contacts at desired accounts.
Managed 10+ campaigns concurrently, with all campaigns exceeding DemandBase benchmarks for accounts reached, lifted, engaged or clicked. Campaigns exceeded DemandBase CTR benchmarks by 10x and client-based benchmarks by 6x.
North America, EMEA
HR and People Management Decision Makers and C-Suite Executives