Case Study

Full-Funnel ABM Demand Generation & Paid Media Awareness

Overview

This case study showcases how Strategic Media helped a major construction management software company generate a ten-fold ROI in Sourced Pipeline.

Results

This campaign ran for close to 5 years – and each year reflected between two to ten-fold Pipeline ROI.

Each year the client increased budgets by anywhere from 35% to 300% given strong performance of media programs as compared with other internal marketing initiatives.

Target Geography

North America, Europe, and Asia

Target Personas

General Contractors, SubContractors, and Building Owners/Facility Managers

Media Approach

Awareness and demand generation focused display and video ads in top construction industry trade publications
Custom produced Webinars both internal and external
Programmatic ads using display, video, streaming audio and connected TV, including contextual, demographic and geographic targeting
Ongoing Multi-Touch Content Syndication using a hybrid ABM and LookaLike buyer intent model with custom profiling questions
Campaign segmentation by products/solutions, vertical industries, and persona groups, all with tailored content, target accounts, and campaign filters

Channels

Content Syndication
Endemic/Site Direct Trade Publications
Custom Content/Webinars
Programmatic