This Enterprise cyber security case study showcases how the Strategic Media planning team generated net new engagements, marketing qualified leads and Pipeline with a positive impact on ROI and ROAS for this client’s Global Digital Media plan. Client was also looking to differentiate and tailor digital campaign elements to their unique leadership vs. functional target audiences.
Delivered 62% increase in website engagement rate with +52% quarterly increase in ROAS.
North America, EMEA & APAC
IT and Security Business and Technical Decision-Makers