Case Study

Global Multi-Channel Persona Based Segmentation


Enterprise Cyber-Security 


This Enterprise cyber security case study showcases how the Strategic Media planning team generated net new engagements, marketing qualified leads and Pipeline with a positive impact on ROI and ROAS for this client’s Global Digital Media plan. Client was also looking to differentiate and tailor digital campaign elements to their unique leadership vs. functional target audiences. 


Delivered 62% increase in website engagement rate with +52% quarterly increase in ROAS. 

Target Geography

North America, EMEA & APAC 

Target Personas

IT and Security Business and Technical Decision-Makers 

Media Approach

  • Differentiated and tailored digital campaign elements to unique leadership vs. functional target audiences
  • Aligned multi-channel activities across Paid Social, Programmatic, and Content Syndication, with persona-based segmentation
  • Used tailored intent keywords, account lists, and content / messaging among two unique audiences


  • DV360
  • 6Sense
  • Integrate
  • Bombora
  • LinkedIN
  • Facebook

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