Case Study

Multi Touch ABM Demand and Brand Gen

Overview

This case study showcases how Strategic Media helped a Cloud Security client penetrate key Enterprise and Growth accounts using a combination of targeted ABM with Intent layer and high impact brand awareness tactics to drive the client’s highest MQL volume seen by any marketing channel in 2021.

Results

Generated 870% Pipeline growth from media investments

Target Geography

North America with a heavy-up in the Central and Western US States

Target Personas

Cloud Security Business and Technical Decision-Makers, Developers

Media Approach

High-Impact Digital Display Home Page Roadblocks, Native/Social Posts
Custom Article Sponsorship
ABM targeted Display and Content Syndication prioritized against a list of keyword intent topics related to Cloud Security

Platforms

DV360
6Sense
Integrate
Bombora
LinkedIN
Facebook