Case Study

Multi Touch ABM Demand and Brand Gen


Cloud Security 


This case study showcases how Strategic Media helped a Cloud Security client penetrate key Enterprise and Growth accounts using a combination of targeted ABM with Intent layer and high impact brand awareness tactics to drive the client’s highest MQL volume seen by any marketing channel in 2021.


Generated 870% Pipeline growth from media investments 

Target Geography

North America with a heavy-up in the Central and Western US States 

Target Personas

Cloud Security Business and Technical Decision-Makers, Developers 

Media Approach

  • High-Impact Digital Display Home Page Roadblocks, Native/Social Posts
  • Custom Article Sponsorship
  • ABM targeted Display and Content Syndication prioritized against a list of keyword intent topics related to Cloud Security 


  • DV360
  • 6Sense
  • Integrate
  • Bombora
  • LinkedIN
  • Facebook 

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