Cloud / CRM Software
This case study showcases How Strategic Media helped a leading CRM company to build awareness among decision makers in the healthcare industry. Our client enjoyed a high level of awareness in the general market as a CRM/cloud vendor but that did not translate into vertical market segments, particularly healthcare and life sciences. To address this issue, the client created a series of thought leadership videos focused on healthcare customers.
After just 2 months, delivered over 1.6 million video views, nearly 8MM+ ad impressions and 18K clicks, with average click through rate of 0.23% (over twice the industry average of 0.1%).
CRM / CX / Marketing Operations Decision-Makers